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(Text in greek)


ADELE: A POP STAR WHO STICKS OUT.


"Critics glorify her and her albums break the sales record.
But the British singer insists on playing the music industry game on her own terms."


It was October 18, 2008, when 17 million viewers, the largest audience that the US Saturday Night Live ever had in more than a decade, watched a burly girl from East London singing her soul songs in a warming way. The next day her songs' sales in the online store iTunes took off. Adele, or Adele Laurie Blue Adkins, had been lucky that the then-nominated vice-president, Sarah Palin, appeared in the same show, nailing the Americans in front of their TVs. (And if it was not a matter of luck, then her public relations department had done a great job ...). But without her talent and this expressive voice that fits Carole King's shyness and the warmth of Roberta Flack , would she have captivated the audience? Especially the apprentices in the showbiz of anorexic or silicone American stars? A few years have passed since then and Adele continues to enjoy several new cycles of recognition. We don't forget, for example, her album, "21", which broke the record of Madonna's "The Immaculate Collection," as the female artist album that was at the top of the British charts for the most weeks. Those who rushed in 2008 to call her a "one-hit wonder" soon re-invented an explanation for the "Adele phenomenon." How is it possible for this jolly young girl, with a personal life who has nothing to show compared to Amy Winehouse's scandals, and a stage performance that reminds nothing of the outrageous persona of Lady Gaga, to successfully overcome them singing something that has already been sung, with a style that doesn't bring anything new? The answer lies in a triptych: Enough talent, a strong investment from the music industry, and some good timings brought her from poor Tottenham at the top of the American and 17 European charts. Wearing her red hair in a rather "granny" bun, with her extra pounds not hiding under her wide dresses, she stands rigidly on the stage and tells her melancholy stories about a girl becoming an adult and learning how heavy a separation can be. And the audience breaks out in tears... But why did Adele succeed and not, for example, the already tried and better looking, for the showbiz's rules, Joss Stone? When she made her debut "19", both her homeland and the US were in the midst of a severe financial crisis. People were above all seeking certainty. Even in pop music, all this neon scenery with the exaggerated style and the pose provoked irritation. Adele brought with her image - modest, timid, accessible - and her songs - strange and intimate - a relieving alternative. Everything, of course, could have collapsed then, as happened with the "wrong horse," Duffy, or could have been driven to the extremes, like Amy Winehouse's explosive personality. But Adele, having grown up only with her mother, deprived of luxury and without being the "hot" girl in the neighborhood, has not changed character after her success. Still being "burly', with two more glasses of wine as a bad habit, she represents with her sound and style the average, with which a 15-year-old girl up to a grandmother who is nostalgic of the '60s can identify with. And this, at a time musically defined by "X-Factor" and "American Idol" is the ideal recipe for success. It just does not fit many. Anyone who is now trying to copy Adele will stay in her (not at all indulgent) shadow ...